Strengths                    Weaknesses
- Global brand and reputation   - Complexity in coordination
  of the ICC                    - Venue and team challenges
- Involvement of national       - Potential risks related to
  cricket boards and top          weather, security, and finances
  players
- Revenue generation through
  sponsorships and broadcasting

   Opportunities                Threats
- Promote international cricket - Competition from other
- Enhance global reputation        sporting events
- Economic development in        - Political/diplomatic tensions
  host countries                 - Changing fan preferences and
- Talent development and           media consumption
  exposure