CV

Mr. Kho

Address: Saysathan Villag
Vientiane Capital, Laos
Phone: (+856) 020 517
Email: kiamart

Highly skilled and experienced marketing professional with over 5 years of expertise in developing and executing comprehensive marketing strategies, managing campaigns, and driving brand awareness. Proven track record in social media management, market research, data analysis, and creative content creation. Seeking a challenging Marketing Manager position at Ajip Consulting to leverage my knowledge and skills in overall marketing management, strategy development, and team leadership.

Key Skills:
- Marketing strategy development and execution
- Advertising campaign management (print, electronic, and direct mail)
- Budget planning and management
- Social media and digital marketing
- Market research and data analysis
- Creative content creation (graphics, videos, website, social media)
- Team leadership and collaboration
- Customer relationship management
- E-commerce platform expertise

Experience:

Marketing Specialist, SMEs, Vientiane Capital, (2017-2023)

- Developed and executed comprehensive marketing strategies, resulting in increased brand awareness and substantial growth in online and offline sales.
- Managed advertising campaigns across multiple channels, including print, electronic, and direct mail media, optimizing budget allocation for maximum ROI.
- Conducted in-depth market research and data analysis to identify trends, market opportunities, and competitor activities, providing data-driven recommendations to business owners.
- Created and implemented monthly and annual marketing budgets, ensuring efficient resource allocation and cost-effectiveness.
- Led social media management efforts, resulting in significant increase in follower base and customer engagement across platforms.
- Produced compelling graphics, videos, and engaging content for websites, social media, and email marketing campaigns, enhancing brand visibility and audience engagement.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all marketing channels.
- Monitored and analyzed key performance metrics, including sales, inventory, and customer feedback, to evaluate strategy effectiveness and identify areas for improvement.
- Managed customer relationships and implemented action plans to achieve and exceed sales targets.
- Provided training and support to colleagues on utilizing digital marketing tools and e-commerce platforms effectively.

Freelance Research and Analysis Specialist, Remote and Hybrid, Vientiane Capital, Laos, (2003-Present)

- Conducted comprehensive market research and data analysis on various topics, including the Lao market, tourist purchase behavior, and e-commerce development.
- Collaborated on projects assessing the Lao National Single Window system, sponsored by the Mekong Institute (MI).
- Led interviews with businesses and foreign tourists in Vientiane Capital, Vangvieng, and Luang Prabang City in 2018.
- Participated in a team conducting a comprehensive survey on the impacts of the Lao China Railway on 400 Laos-based firms in 2023.

Technical Skills:
- E-Commerce Platform Management (WooCommerce)
- Website Design & Development (HTML, CSS, WordPress, Analytics)
- Digital Advertising (Google/Facebook Ads, Email Marketing, SEO)
- Data Analytics (Google Analytics, Power BI, SPSS, Tableau, MS Excel, Python, R, Google Looker Studio)

Additional Skills:
- Fluent in English, Thai, and Lao (native)
- Proficient in Microsoft Office Suite
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work independently and lead team-oriented environments

Education:
Master of Bus

References:
Available upon request